Conversion Rate Optimization: Turn More of Your Existing Visitors Into Enquiries

Every website leaks. Visitors arrive from Google or an ad, read for a few seconds and leave without doing anything. Some of that is normal; they were never going to buy. But a large share leave because something got in the way: a slow page, a form with too many fields, a phone number hidden in the footer, a price question with no answer, or simply no clear next step.

Conversion rate optimization is the process of finding those obstacles and removing them. I start with evidence rather than opinions: analytics, heatmaps and session recordings where available, form analytics, page speed data and a careful walkthrough of the site as a first-time visitor on a phone. That usually produces a short list of high-confidence fixes that need no testing at all.

For bigger questions, such as a new page layout, a different offer or a reworded headline, I set up A/B tests where your traffic is large enough to give a reliable answer, and use careful before-and-after measurement where it is not. Because I build websites, I implement the changes myself, quickly, without a separate development queue.

When it makes sense to call me

• Traffic is healthy but enquiries or sales are flat
• You are paying for ads that bring clicks but few leads
• People abandon your form or checkout halfway
• Visitors land on a page and leave within seconds
• Your phone number and call to action are hard to find on mobile
• You are not sure which pages actually produce leads